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Deuter product story · Social carousel

Built to Carry

Social carousel. Hiker carrying an olive Deuter backpack above a mountain valley Hiker kneeling beside an olive Deuter backpack by a mountain stream

Hiker carrying an olive Deuter backpack above a mountain valley
Hiker carrying an olive Deuter backpack above a mountain valley
Hiker kneeling beside an olive Deuter backpack by a mountain stream
Hiker kneeling beside an olive Deuter backpack by a mountain stream
Olive Deuter trekking backpack standing on a rocky mountain trail
Olive Deuter trekking backpack standing on a rocky mountain trail
Hiker crossing an alpine slope with an olive backpack
Hiker crossing an alpine slope with an olive backpack
Hiker climbing through rocky terrain with a loaded Deuter backpack
Hiker climbing through rocky terrain with a loaded Deuter backpack

Creative concept

Built to Carry

Social carousel. Hiker carrying an olive Deuter backpack above a mountain valley Hiker kneeling beside an olive Deuter backpack by a mountain stream

Production approach

Built to Carry develops one visual idea across 5 connected frames, combining wider context with useful product and lifestyle details.

Deliverables

5 edited images delivered as a coherent social carousel, with web, social and campaign crops agreed for the commission.

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